The name Missoni is inextricably tied to its signature striped and zigzag knits whose colorful patterns evoke an optimistic, haute-hippie lifestyle. Though it's a global fashion brand the company. founded by Tai and Rosita in 1953, is still a family-owned affair.
After a brief stint with her own collection, Angela Missoni took the design reins from her mother in 1997, expanding the range into nonknit items and a younger, sexier look, coinciding with a resurgence in popularity for the brand. In short order, Angela launched the secondary label M Missoni and a range of footwear. Under her direction, the women's line has become a favorite of actresses like Cameron Diaz, Demi Moore, and Drew Barrymore, who recently starred in an ad campaign.